Happy New Year and welcome to the BuzzAngle Music 2019 report on U.S. music consumption! This year’s report is once again packed with data and insights covering all forms of consumption for 2019 as well as for the end of another decade.
Buzz Lightyear was famous for saying “to infinity and beyond.” BuzzAngle can now say “to a Trillion and beyond” as for the first time on-demand streams broke the 1 Trillion mark in 2019 with 1,010,000,000 on-demand streams.
For the third year in a row, total consumption growth was up double-digits. The 13.5% growth in 2019 in total consumption was fueled by the continued growth of on-demand streams. In 2018, we reported a 16.2% growth in total consumption and an increase of 12.8% in 2017 over 2016.
As a result of consumers continuing to move more towards streaming music, on- demand stream consumption now represents 85% of all music consumption in the United States; a 7.6-point jump over 2018 (77%). On-demand audio stream consumption in 2019 set a record high with 705 billion streams, up 32% over 2018’s 534.6 billion audio streams.
While album sales and song sales continued to decline, 23% and 26% respectively, vinyl album sales in 2019 experienced another double-digit growth year; up 10.5% over 2018.
The 2019 BuzzAngle U.S. music report is filled with many more stats on all forms of consumption. We hope you enjoy this year’s report and we welcome your feedback.
From everyone at BuzzAngle Music, we are excited for 2020 and the opportunity to work with you all and want to wish you and your families a very happy and healthy new year!
Download here: BuzzAngle Music 2019 U.S. Report
Chief Business Development Officer & Co-founder