2017 Grammys Impact

February 14th
The 2017 Grammy Awards had plenty of intrigue with regard to the top awards and as usual provided the nominated and performing artists with a boost to their album and song sales. Here are the highlights:

Grammy Winning Albums:

– Album sales for 25 by Adele jumped 232% Sunday night as a result of winning album of the year… 25 had 4,044 sales on Sunday.

– Sturgill Simpson’s album A Sailor’s Guide to Earth had 3,471 sales on Sunday and experienced the biggest uplift in sales among all Grammy winning albums (that had sales < 500 sales) with an uplift of 789%.

– Beyoncé’s Lemonade had the most sales on Sunday out of all the winning albums with 4,373 sales; that was an increase of 297% compared to the previous 6 day average.

Other Album Impact:

– Even though Bruno Mars album 24K Magic did not win a Grammy, his album jumped 206% with 6,728 sales on Sunday. 24K Magic was the 2nd biggest selling album in U.S. on Sunday with 6,728 sales.

– While Maren Morris’ album did not win for Country album of the year, it did experience an uplift of 300% in sales on Sunday with 2,727 sales.

Song Performance Impact:

– All the Songs performed on the Grammy’s experienced an average increase of 2,363% in song sales on the night of the Grammys compared to the six days leading up to the awards show.

– Maren Morris’ song Once (which she performed with Alicia Keys) had the the overall largest growth in sales of all songs performed; up over 13,477% in sales on Sunday compared to the previous six days. There were just about 5,600 sales for Once on Sunday night compared to a daily average of 41 sales for the previous 6 days.

– William Bell’s Born Under A Bad Sign had the largest percentage growth in sales 23,691%; a unit sales increase of 1,698. The average daily songs sales for Born Under A Bad Sign leading up to the awards show was seven sales.

– Ed Sheeran’s Shape Of You and Bruno Mar’s That’s What I Like were the top two songs that had the largest sales gains on Sunday of all songs performed. Shape Of You had 46,266 sales on Sunday (up 164%) which was an increase of nearly 29,000 sales compared to the previous six days. That’s What I Like had 23,000 sales on Sunday (up 527%) which was an increase of nearly 20,000 sales compared to the previous six days

– Ed Sheeran and Bruno Mars were the performers that had the largest overall song sales increases among all performers.
Ed Sheeran had 59,405 song sales on Sunday; with an increase of 37,080 sales compared to the previous 6 day average (or 166% growth).
Bruno Mars had 48,756 song sales on Sunday; an increase of 36,382 sales compared to the previous 6 day average (or 294% growth).

– Maren Morris had the largest Grammy growth for song sales among all performers (815%) who had a sales increase of greater than 10,000 sales.

– There were four artists that experienced over 1,000% growth in song sales; Sturgill Simpson (1,063%), The Time (1,871%), Gary Clark Jr. (2,146%) and William Bell (5,803%).

– The three artists that had tributes; Prince, Bee Gees and George Michael each had triple digit song sales growth:
Prince song sales grew 338% on Sunday as a result of the tribute by Bruno Mars and The Time.
George Michael song sales grew 553% on Sunday as a result of the tribute by Adele.
Bee Gees song sales grew 640% on Sunday as a result of the tribute by Demi Lovato, Tori Kelly and Little Big Town.
Artist Performance Sales Impact:

Rank Artist Song Sales Unit Increase Song Sales % Increase
1 Ed Sheeran 37,080 166%
2 Bruno Mars 36,382 294%
3 Keith Urban 18,008 331%
4 Maren Morris 17,984 815%
5 The Weeknd 15,431 117%
6 Adele 13,783 196%
7 Beyoncé 12,881 139%
8 Lukas Graham 12,376 585%
9 Katy Perry 8,756 45%
10 Bee Gees 7,850 640%
11 Prince 7,492 338%
12 George Michael 7,131 553%
13 Sturgill Simpson 5,173 1,063%
14 Little Big Town 4,562 66%
15 Kelsea Ballerini 4,519 188%
16 John Legend 4,144 105%
17 Anderson .Paak 3,182 969%
18 Gary Clark Jr. 3,180 2,146%
19 Metallica 2,357 82%
20 A Tribe Called Quest 2,351 768%
21 Carrie Underwood 1,846 66%
22 William Bell 1,741 5,803%
23 The Time 1,687 1,871%
24 Pentatonix 1,276 95%
25 Alicia Keys 884 68%
26 Demi Lovato 834 87%
27 Tori Kelly 757 148%
28 Daft Punk 750 82%
29 Andra Day 699 79%
30 Kirk Franklin 146 49%
31 Cynthia Erivo 70 272%
Grammys Song Performance Impact:
Rank Title Artist Song Sales Unit Increase Song Sales % Increase
1 Shape of You Ed Sheeran 28,714 164%
2 That’s What I Like Bruno Mars 19,339 527%
3 The Fighter Keith Urban 14,824 1,180%
4 7 Years Lukas Graham 10,851 1,045%
5 I Feel It Coming The Weeknd 10,093 213%
6 Chained To The Rhythm Katy Perry 6,832 41%
7 Once Maren Morris 5,548 13,477%
8 Hello Adele 5,166 428%
9 Peter Pan Kelsea Ballerini 3,237 496%
10 Starboy The Weeknd 3,062 103%
11 All Around You Sturgill Simpson 2,163 9,684%
12 Love Drought Beyoncé 2,155 1249%
13 Fastlove George Michael 1,950 7,907%
14 How Deep Is Your Love Bee Gees 1,810 1450%
15 Born Under A Bad Sign William Bell 1,698 23,691%
16 Sandcastles Beyoncé 1,658 972%
17 God Only Knows Beach Boys 1,602 1,903%
18 Let’s Go Crazy Prince & The Revolution 1,511 799%
19 We The People…. A Tribe Called Quest 1,145 1,385%
20 Stayin’ Alive Bee Gees 1,121 415%
21 Jungle Love The Time 1,008 2,520%
22 Tragedy Bee Gees 906 2,323%
23 The Bird The Time 526 4,155%
24 Moth Into Flame Metallica 377 516%
25 Award Tour A Tribe Called Quest 245 1,412%
26 Movin Backwards A Tribe Called Quest 110 4,700%
27 ABC Jackson 5 86 85%
Grammys Album Performance Impact:
Rank Title Artist Song Sales Unit Increase Song Sales % Increase
1 25 Adele 2,825 232%
2 Lemonade Beyoncé 3,273 297%
3 A Sailor’s Guide to Earth Sturgill Simpson 3,081 789%
4 Hymns Joey + Rory 58 31%
5 Love Remains Hillary Scott & The Scott Family 22 15%
6 Blackstar David Bowie 168 133%
7 Undercurrent Sarah Jarosz 146 127%
8 Tell Me I’m Pretty Cage The Elephant 75 93%
9 This Is Where I Live William Bell 428 4,667%
10 Star Wars: The Force Awakens John Williams 7 13%
11 Skin Flume 59 151%
12 Losing My Religion Kirk Franklin 18 40%
13 Take Me to the Alley Gregory Porter 32 81%
14 Summertime: Willie Nelson Sings Gershwin Willie Nelson 103 886%
15 The Color Purple Various Artists 37 260%
16 Sing Me Home The Silk Road Ensemble with Yo-Yo Ma 26 193%
17 The Last Days of Oakland Fantastic Negrito 43 398%
18 Country For Old Men John Scofield 33 275%
19 Culcha Vulcha Snarky Puppy 28 229%
20 Un Besito Más Jesse & Joy 19 231%
21 Coming Home O’Connor Band Mark O’Connor 40 956%
22 White Sun II White Sun 36 860%
23 E Walea Kalani Pe’a 40 1,258%
24 Miles Ahead Miles Davis 13 200%
25 Ziggy Marley Ziggy Marley 15 314%
26 Porcupine Meat Bobby Rush 12 400%
27 iLevitable iLe 13 500%
28 Presidential Suite (Eight Variations on Freedom) Ted Nash 13 950%
29 Tribute to Irakere: Live in Marciac Chucho Valdés 10 1,220%
30 Infinity Plus One Secret Agent 23 Skidoo 6 1,100%
31 Dónde Están Jose Lugo & Guasabara Combo 3 1,700%
33 Talking for Clapping Patton Oswalt 1 200%